What people eat, what they buy and what they use contributes directly to climate change. Agriculture and land use change is responsible for 27 percent of global greenhouse gas emissions (The Guardian, 2011). In just eight months, humans consume what the earth can sustainably produce in a single year (Global Footprint Network, 2017). At this rate, we are dangerously reducing global natural resource reserves.
With their money and their choices, people vote daily for the ways our global ecosystems are used. If we can better understand the insights behind that decision-making, we can spark widespread change in the way people consume natural resources.