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Reducing Our Risk
Organization: CARD - Collaborating Agencies Responding to Disasters
We believe the best solution for disaster preparation is shifting from "avoiding disasters" to infusing communities with skill sets to mobilize their assets to accomplish any goal, and help them build their everyday brilliance into their disaster resilience. Nationwide, we've ignored research showing we've spent countless hundreds of millions of dollars pushing a "disaster" focused approach to preparation. CARD’s innovation is to make preparation and readiness an empowering pursuit — for all communities — without disasters and threats being the reasons for action.
We operate in a county blessed with a diverse landscape, multiple threats, frequent emergency activations, and with a diverse multiethnic/multilingual community. In the 25 years since the Loma Prieta earthquake devastated our community, we found very few communities ever sustainably embraced disaster preparation, mitigation efforts, or response planning, while virtually every community was well aware of the highly branded agencies that provide disaster preparation services or recovery activities.
Our approach is to help nonprofits, faith agencies, and service providers to become the empowered messengers of a different approach to preparation and readiness.